The Dragonfly Effect by Jennifer Aaker and Andy Smith 2011

The Dragonfly Effect by Jennifer Aaker and Andy Smith

The Dragonfly Effect by Jennifer Aaker and Andy Smith Proven strategies for harnessing the power of

social media to drive social change

any books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business.

of social media to make a difference. The

Dragonfly Effect shows you how to tap social media and consumer psychological insights

to achieve a single, concrete goal.

concert.

The Dragonfly Effect

this book reveals the four “wings” of the Dragonfly Effect and how they work together to produce

colossal results and features original case studies of global

organizations like the Gap, Starbucks, Kiva, Nike, eBay, and Facebook; and start-ups like Groupon and

COOKPAD.

showing how they achieve social good and customer loyalty leverage the power of design thinking and

psychological

research with practical strategies reveals how everyday people achieve unprecedented results-whether

finding an almost impossible bone marrow match for a friend

raising millions for cancer research, or electing the current president of the United StatesThe Dragonfly

The effect shows that you don’t need money or power to inspire seismic change.