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The Dragonfly Effect by Jennifer Aaker and Andy Smith 2011
$11.99 $3.99
The Dragonfly Effect
The Dragonfly Effect NOTE: Only Digi.tal book (P.D.F) Available, No Physical B00k, No Shipping.
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4 Cheaper than printed books and do not occupy space
The Dragonfly Effect by Jennifer Aaker and Andy Smith
The Dragonfly Effect by Jennifer Aaker and Andy Smith Proven strategies for harnessing the power of
social media to drive social change
any books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business.
of social media to make a difference. The
Dragonfly Effect shows you how to tap social media and consumer psychological insights
to achieve a single, concrete goal.
concert.
The Dragonfly Effect
this book reveals the four “wings” of the Dragonfly Effect and how they work together to produce
colossal results and features original case studies of global
organizations like the Gap, Starbucks, Kiva, Nike, eBay, and Facebook; and start-ups like Groupon and
COOKPAD.
showing how they achieve social good and customer loyalty leverage the power of design thinking and
psychological
research with practical strategies reveals how everyday people achieve unprecedented results-whether
finding an almost impossible bone marrow match for a friend
raising millions for cancer research, or electing the current president of the United StatesThe Dragonfly
The effect shows that you don’t need money or power to inspire seismic change.
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